“Why Atlanta Now” BRANDWEEK Session

When Brandweek shines its spotlight, it lands on cities shaping the future of brands. This year, that spotlight is on Atlanta – a city whose creativity, commerce, and culture have long influenced how the world moves.

At this exclusive AMA Atlanta event inside Georgia-Pacific’s Midtown HQ, hear directly from senior leaders at Coca-Cola, IHG, and Georgia-Pacific as they explore how Atlanta’s global perspective fuels innovation, storytelling, and brand strategy.

It’s not just a panel – it’s a behind-the-scenes look at the creative force driving global marketing from right here in the South.

$30 AMA Members | $50 Non-Members
Limited capacity — don’t miss your seat.

Panelists:
Paul Carpenter (Moderator) | President, AMA Atlanta

Tonya O’Connell |Head of Global Creative Services, IHG Hotels & Resorts

Jason Ippen | VP, Brand Strategy & Content, Georgia-Pacific

Alex Ames | Sr. Director, Global Content & Creative Excellence, The Coca-Cola Company