How to Use PR to Dominate AI Search Results

The search game has changed. Unlike traditional search engine optimization (SEO), which focuses on keywords, artificial intelligence (AI) tools (like ChatGPT, Claude, Perplexity, Google’s AI Overviews, and Microsoft Copilot) prioritize credibility and authority when crafting results. The new game is AI Search Optimization (AISO), also known as Generative Engine Optimization (GEO). AI tools prioritize data from a trusted pool of sources, which often include media outlets, research organizations, academic institutions, and the like. A solid public relations (PR) strategy is paramount for showing up in these trusted sources and ultimately in AI search results. Join us for a discussion on how you can use public relations strategies to make your organization more visible in AI search results.

About the Speaker
Stephanie Richards, M.A.P.W., is a business-to-business (B2B) public relations expert. She is the founder of SowGrow Public Relations, which specializes in increasing the visibility of B2B companies with complex or high-investment products or services through strategic PR and Artificial Intelligence Search Optimization (AISO) / Generative Engine Optimization (GEO). Clients have been featured by prestigious media outlets including Harvard Business Review, Forbes, CNN, Fox Business News, Entrepreneur, Newsweek, U.S. News & World Report, Atlanta Business Chronicle, Inc.com, Wall Street Journal, and a myriad of trade publications. Stephanie earned a bachelor’s degree in public relations with a minor in marketing. She also earned a master’s degree in professional writing with a concentration in applied writing and support areas in composition and rhetoric and creative writing. Stephanie is also the director of the SowGrow Marketing Council, a membership organization for executive-level marketers who want to stay ahead of developments in multiple areas of marketing. For more information, visit www.SowGrowPR.com