In 1996, Atlanta welcomed the world. Thirty years later, it’s happening again.
The 2026 FIFA World Cup is coming to the ATL and it’s so much more than a sporting event. It’s a marketing moment. A business opportunity. A chance for every brand and company in this city to show up on the world stage.
AMA Atlanta is getting ahead of the moment with Celebrating the Global Games, an evening of interactive demonstrations, games, a raffle, networking, and panelist conversations designed to unpack how brands are showing up in soccer and what this means for our city.